Ares Team Store is an offering from Ares Sportswear that allows groups to create temporary online stores for fans, supporters, players and parents to purchase customize apparel. Ares Sportswear found that the name Ares Team Store caused non-team customers to be hesitant to sign up.
After a long and exhaustive naming exercise Fanstand was chosen as the best name to represent the service. I then designed the brand logo and brand guidelines.
After the re-brand was developed we introduced it to our customers through a multi-channel campaign comprised of social media, email, direct mail, print ads, collateral, tradeshow booth graphics, and an updated website. I also art directed this overview video introduce the new name and to show the value that Fanstand provides customers.
Logo
Print
Video
Email
Website
Collateral
Social Media
Booth Graphics
Brand Guidelines
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