Historically Ares Sportswear had produced a traditional inventory catalog. One of my first projects when joining the Ares team was to assess the current design, compare that with how our customers shopped our catalog, and what our competition was doing in the marketplace. Based on that information we decided to design a more engaging lifestyle design to our feature products while still maintaining some of the traditional product catalog design that our customers were previously comfortable shopping.
I introduced the use of color ways which showed all the variations of colors that we offered for each piece. This gave the customer a real-life representation of the garment color options versus the swatch bars that were previously used which often didn't accurately represent the colors or how they appeared on the garment.
I art directed the product photoshoots and junior creatives to design and populate product pages. The catalogs were then mailed out to existing customers as well as prospect lists and were promoted via social media, email, and online.
Email
Catalog
Website
Photography
Social Media
Art Direction
Copyright © - All Rights Reserved | www.edcinefro.com | ed@edcinefro.com