Dyenomite Apparel had already begun to produce garment dyed apparel but wanted to develop a branded sub-category that customers would recognize. Dyenomite expanded their product offering and wanted to be known for a variety of colors and a superior quality soft-to-the-touch garment. After a long and exhaustive naming exercise Softdye was chosen as the best name to represent this new sub-category with identifiers named Colors and Vintage which indicated the style of the garment. I then designed the brand logo, identifier versions, and brand guidelines.
After the brand was developed we introduced it to our customers through a multi-channel campaign comprised of social media, email, direct mail, print ads, collateral, tradeshow booth graphics, and a website landing page.
Logo
Print
Email
Website
Collateral
Social Media
Booth Graphics
Brand Guidelines
Copyright © - All Rights Reserved | www.edcinefro.com | ed@edcinefro.com